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Why Businesses Should Invest in Technology | SMB Compass

Ezra Cabrera | April 22, 2019


    It’s no secret that technology is shaping the world of business today. Entrepreneurs are fully aware that technology plays a major role in communicating with customers, generating leads, establishing business relationships, and applying for Buffalo business loans.

    If you’re a small business owner, you may feel overwhelmed and hesitant to acquire the technology you are unfamiliar with. However, investing in new tech is proven to be beneficial for both small and large companies. Here are five reasons why your business needs to invest in new tech.

    1. It improves communication

    Most businesses usually use different methods of communication, such as email, Messenger, Slack, and Skype, to name a few. Technology makes it easier for business owners and employees to communicate with one another. Communication barriers can lead to misunderstanding and even profit loss. Fortunately, technology can help bridge communication gaps among partners and employees.

    2. It gives you a competitive advantage

    Investing in the latest technology can give you a competitive advantage over your competitors. However, there’s a huge chance that your competitors already have the latest equipment, but as a competitive business owner, if you want to reduce the possibility of losing market share, purchasing new technology is a wise investment.

    3. It helps you interact with customers better

    Customers today are much savvier than in years past. They’re well-versed with technology and as a business owner, your need to use technology to interact and communicate with them has never been greater. Studies show that 30% of consumers purchase the latest smart home technology just to remain on the cutting-edge. Since most of your customers are knowledgeable about the latest innovations, you also need to invest in technology in order to understand your customers and serve them in a way and means that keeps them loyal to you.

    4. It promotes efficiency within the workplace

    Technology exists to make our lives easier. This means that investing in innovations makes you and your employees work more efficiently. Automating a few tasks reduces the chance of errors and enables you to accommodate more clients as well as accept more workload. For example, if you run a landscaping business, you will be able to cater to more clients and attend to more properties in a shorter amount of time.

    5. It allows you to expand your reach

    Technology not only increases efficiency, but it also allows you to reach more people. You can use the latest innovations to connect with potential leads, clients, and experts in your industry. You can also use the latest innovations to send out newsletters, host monthly webinars, sell e-books, and publish blogs. Additionally, technology – like CRM – increases the capacity of businesses to work together.

    6. It improves online security

    Data breaches happen when you least expect it. Aside from compromised files, these breaches could also affect your business’ reputation. How would you feel if you find out that your banks or insurance companies were hacked? Privacy violations could potentially put you out of business.

    It’s important for successful companies to invest in information technology security to protect their business, as well as their customers. Having the right tools will keep employee and customer information safe from data leaks. You can install security software yourself or you can hire someone who can do it for you.

    7. It increases business productivity

    Business owners will do everything they can to increase business productivity. One of the ways to do that is to invest in the right technology. Not only does it improve speed, but it also makes your business more efficient.

    For example, if your company is still using rotary phones and floppy disks and you font have any plans to upgrade, you’ll only waste time and money. Additionally, employees are generally more satisfied, creative, and productive if they work in technologically advanced companies.

    If investing in tech can increase productivity and reduce costs, then there’s no reason why companies shouldn’t invest in tech.

    Buffalo Business Loans – Small Business Loans for You

    Investing in the right technology is always a good decision that gives you a great return (ROI) on investment. However, it can be expensive to pay for it upfront. Most small business owners apply for Buffalo business loans to help cover the costs of purchasing new technology and equipment. If you’re looking for small business loans and you don’t know where to start, you can ask help from lending experts. They can guide you through the entire process – from application to closing – and help you find the right type of loan suitable for your needs.

    Related: Equipment Financing for Your Small Business

    About the Author

    Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.