7 Tips to Improve Your Salon’s Ambiance and Attract More Customers

Ezra Cabrera

Updated: August 30, 2019
ceiling-chairs

The salon industry is customer service oriented. This means that customer satisfaction should be the core of your business philosophy. When your clients walk through your doors, they expect to be pampered and treated like a queen. But you can’t expect your customers to feel like royalty inside a shabby beauty salon. Unless you apply for beauty salon financing, renovating your salon can cost you thousands in out of pocket expenses.

Fortunately, you don’t have to remodel your salon from scratch to improve customer experience. Here are five simple ways to improve your salon’s ambiance and attract more clients:

1. Offer Complimentary Beverages

Salons usually offer water to clients, but you can go the extra mile and provide a selection of beverages your customers will love. Keep your salon stocked with drinks like coffee, juice, tea, or soda. You can even offer ‘mock-tails’ on weekends or specialty drinks during the holidays, such as hot chocolate on Christmas or pumpkin lattes on Thanksgiving.

2. Curate a Special Scent for Your Salon

Peppermint, rosemary, lemon, and lavender are just some of the scents that are proven to boost mood and productivity. But keep in mind that the last thing you want to do is to overdo the scent. You can use candles, diffuse, and essential oils to infuse the scent throughout your salon or spa.

3. Add Relaxing Sounds

What would you feel if you walk into a salon and rock music is playing? This goes to show how sounds and music can impact the ambiance of your store. You can add waterfalls on your walls for a soothing sound, or you can play a nature sound playlist on Spotify. Soft, instrumental music helps as well. A combination of these sounds helps create a serene and relaxing environment, which will serve as a very welcomed escape by your clients from the rat race and the stresses of the day.

4. Revamp Your Waiting Area

Ideally, your customers shouldn’t have to wait long hours for their appointments. However, there will be times when they will probably have to wait for their turn for any number of reasons. No one wants to wait, but if your customers really have to, best to make their wait as comfortable as possible. You can have a comfortable, yet stylish couch. You can also play relaxing music, and provide reading materials, and more. Offer them beverages and go out of your way to make them feel comfortable, just like home.

5. Provide Entertainment

Hair treatments and other salon services can take hours to complete. In order to keep your customers comfortable install a TV and, perhaps even high-speed internet as well as books and other reading material available. This will keep them occupied and help make the time go by quicker.

6. Check Your Salon’s Setup

Are your salon chairs properly spaced out? Do your clients have enough privacy when getting their hair done? The setup of your salon is another important factor to consider in improving the ambiance. When your clients get their hair and nails done, they want to relax in their own space. They shouldn’t worry about nosy and noisy customers. Be sure to give enough room for clients to enjoy and be more relaxed.

If you don’t have enough space, you can still offer privacy and promote relaxation by adding partitions or curtains. You can also add spaces between stations to help your clients feel more at ease in your salon.

7. Invest in High-Quality Products and Equipment

You want your salon to feel clean, fresh, and luxurious at all times. That is why it’s important to invest in high-quality products and equipment. Your towels and blankets should be nice and soft and your space should be clean and tidy. To up the feel of your salon, you can offer salon robes and slippers for a full spa experience.

Your complimentary skincare products should also be of high quality. Make sure that the massage oils and lotion you use are suitable for all skin types. Your clients should leave your salon feeling relaxed and recharged.

Beauty Salon Financing for You

By following these tips, you can improve your salon’s ambiance and ultimately attract more customers. Beauty salon financing can and does help cover the costs of salon renovations and improvements. You can use the funds you get from a loan for any business expense, including operational expenses and payroll to renovations and expansions. If it’s your first time applying for beauty salon financing, it’s best to talk to a financial expert.

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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