Why Marketers Should Possess P&L Management Skills

Why Marketers Should Possess P&L Management Skills

Chief Marketing Officers (CMOs) and their subordinates have a responsibility to measure the projected income and expenses of their marketing campaigns before executing them. They need to fully understand the financial impact a promotional activity is going to make so...
An Entrepreneur’s Guide to Profitability Index

An Entrepreneur’s Guide to Profitability Index

As a business owner, you want to avoid the risk of investing your money into a project that won’t ultimately contribute to your company’s bottom line. A profitability index is a helpful tool for evaluating the potential profitability of investments. Let’s say you had...
How Analyzing Organic Traffic Patterns Can Improve Your SEO Strategy

How Analyzing Organic Traffic Patterns Can Improve Your SEO Strategy

When you are analyzing your weekly SEO reports and dashboards, it can be easy to get overwhelmed with the sheer volume of data at your fingertips. This can lead you to overvalue vanity metrics. These are metrics that inflate your ego since they usually go up and to...