Angry customers are a part of running a business. There are countless reasons why a customer may be dissatisfied with your company. Perhaps it was a mistake on your part, like a bug on your website, a misleading offer, or a rude employer. It could also be something...
If your business has an active presence on social media, you may want to create and implement a social media policy for your company to abide by. Social media platforms provide businesses with reach – reach to connect with and engage their target audience, share their...
Last Updated Jan 3, 2021 | Published on Dec 13, 2020 | Accounting, Marketing
Chief Marketing Officers (CMOs) and their subordinates have a responsibility to measure the projected income and expenses of their marketing campaigns before executing them. They need to fully understand the financial impact a promotional activity is going to make so...
One of the essential strategies that SMB’s use to improve their company’s bottom line is marketing automation. Marketing automation tools allow you to effectively implement and automate marketing tasks to generate new leads and develop a stronger...
As a business owner, you want to avoid the risk of investing your money into a project that won’t ultimately contribute to your company’s bottom line. A profitability index is a helpful tool for evaluating the potential profitability of investments. Let’s say you had...
Last Updated Oct 28, 2020 | Published on Oct 28, 2020 | Marketing
When you are analyzing your weekly SEO reports and dashboards, it can be easy to get overwhelmed with the sheer volume of data at your fingertips. This can lead you to overvalue vanity metrics. These are metrics that inflate your ego since they usually go up and to...
