Blog Posts

Why Marketers Should Possess P&L Management Skills

Why Marketers Should Possess P&L Management Skills

Chief Marketing Officers (CMOs) and their subordinates have a responsibility to measure the projected income and expenses of their marketing campaigns before executing them. They need to fully understand the financial impact a promotional activity is going to make so...

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8 Types of Accounting and Their Functions

8 Types of Accounting and Their Functions

People may assume that accounting is just one generalized practice, but there are actually a number of areas that accounting professionals can specialize in. Some may be experts on taxes or work for the government. Others may prefer accounting for nonprofits, or...

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What does a bookkeeper do?

What does a bookkeeper do?

Small and large businesses have two things in common: they collect money from earnings and they spend that money on operational expenses or to pay off debts. Bookkeepers are responsible for tracking this inflow and outflow of cash to ensure that a company’s books are...

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