Are you ready to start your own web design Long Island agency but you don’t know where to begin? Starting a business from scratch is not an easy feat, and having a lack of knowledge is a common problem among aspiring business owners. To help you get started, here are four things you need to do before putting up your own web design agency.
1. Calculate Your Possible Investment
Regardless of the size of your business, you will need to invest money to operate it. You will need to put together a rough estimate of what the cost will look like in order to put the agency up. Start by making a list of everything you need: equipment, website domain, brand identity package, office supplies, web design software, etc.
2. Make an Online Portfolio
An online portfolio is a great tool for reaching potential clients. It’s something a new customer will likely ask to see before they agree to work with you, so be proactive and have one in place to show them. The purpose of a portfolio is to showcase your work to demonstrate your aesthetic and overall capabilities. Be sure to include three to four of your best samples. If you don’t have any recent designs, consider taking on a few projects at no cost so you can compile new work to show. In addition to your samples, you should clearly state the services you offer along with updated contact information.
3. Market Your New Business
If you don’t strategically sell your web design agency, you won’t have a business. No matter how good you are at designing websites, you need to dedicate ample time promoting yourself. Here’s a basic formula for marketing your agency:
- Generate leads/prospective clients
- Contact them
- Offer your services to your target market (people who might be interested in availing)
- Surpass their requirements and expectations
- Turn them into loyal customers
When identifying your target market, it’s important to answer a few questions, such as:
- Who are they?
- What do they do?
- Where do they usually go?
Once you identify them, reach out and tell them how your web design agency can help their business. Highlight your competitive advantage to show potential clients why they should choose you over other agencies. Properly convey how you can solve their problems by giving them examples of your work from previous clients with similar problems.
4. Ask For A Deposit
There’s always a chance your customer cancels, rejects or postpones in the middle of a project and then you get stuck footing the bill. You should never agree to payments upon completion. Always ask new clients for an initial deposit to hold them accountable.
Small Business Loans for Web Design Long Island
Starting a business means you will need to invest money. If you need to take out a small business loan to put up your web design Long Island business, make sure you contact the experts at SMB Compass who can answer your questions and steer you in the right direction.
Remember, time is money and money is time.
Give us your time and we’ll help you get the money!