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Customers are the lifeblood of any business. Without them, you simply wouldn’t have a business. This is why it’s extremely important to attract and retain customers and establish a long-term relationship with them. Great customer service and Reno business loans are the keys to guarantee the longevity of your company.

A positive customer service experience goes a long way. According to IDC, they observed 24,000 consumers from 12 different countries. They discovered that 25% of the consumers leave a review and 18% repurchase from the same company after a positive customer service experience.

With that said, great customer service is key to attracting and retaining loyal customers. So, how exactly do you attract and retain clients? Here are four simple tips you can follow.

1.    Earn their Trust

Just like your personal relationships, business relationships need time, trust, and commitment to grow. When your customers trust you, they will stay loyal to your brand. To earn their trust, you need integrity and honesty. If you promise something to your customers, it’s imperative you deliver on your promises. You also need to show your good intentions. This is achieved by making sure you are acting for the mutual benefit of all involved parties.

2.    Keep Them Happy

The average business loses 20% of its clients each year because they fail to establish strong customer relationships. It’s far better to create a cost-effective marketing strategy whose purpose and aim is to retain existing customers, rather than recruiting new ones. If your business has a solid returning customer base, this will most likely result in consistent growth through repeat sales.

If you’re new to the industry, creating long-term relationships with new clients is the key to sustainable business growth during your first year of business. If your new customers have a positive experience with your company, they’ll definitely come back and tell others about their satisfaction with your business.

3.    Be Consistent

Even if you have an innovative product, you’ll lose customers if you don’t produce consistently. Your business needs to  provide top-level service to your customers on an ongoing basis in order to retain them. Being consistent in terms of quality, design, and quantity will also contribute to building trust. Regardless of your industry, make it a point of consistently providing top-notch customer service.

4.    Know Your Competitive Advantage

Knowing what your competitive advantage is means knowing what sets you apart and makes your business superior over that of your competition. You need to determine what and why your customers prefer doing business with your company as opposed to your competitors. What is your unique selling proposition (USP)?

To determine your USP, think about what made them purchase from you. Once you have an idea of your USP, it’s easier for you to understand your target market and create strategies to keep them coming back for more, as well as build a customer base, Your USP can either be based on quality, price, stellar customer service, and or reliability, as well as other factors… or, all of these.

Reno Business Loans – Small Business Loans for You

Attracting and retaining customers requires time, effort, and money. That’s why SMB Compass provides small business owners the funding you need to take your business to the next level.

If you want to discover how and why Reno business loans may be the perfect funding solution for you, give us a call now at (888) 853-8922 or email us at