The only way to establish a competitive advantage in a cutthroat industry is to create a solid marketing plan. Seasoned entrepreneurs know that marketing is an important aspect for both large and small businesses, including veterinary practices. But creating a marketing plan and running a campaign can be expensive, especially if it’s taking some time to see results. Veterinary financing can help cover the costs of marketing, as well as other business expenses.
Fortunately, there are other ways to market your practice without having to spend a fortune.
1. Go on Social Media
Social media is the bread and butter of modern marketing. It’s important to bring your veterinary practice in front of as many target customers as possible through social media. If you don’t have an account on Instagram and Facebook, it’s never too late to kick-start social media marketing.
Start by posting information that’s sure to catch people’s attention. You can post pictures, infographics, and share blog posts. For a more effective strategy, you can post about limited offers, discounts, or contests. Tell your followers that they have to follow your social media to find more specials and exclusive prices.
Infographics are more effective in catching people’s attention because they contain both text and visual. Create infographics related to your industry, such as fun facts about your pets, the proper way to take care of your pets, and more. Infographics generally have high interaction rates, so make sure to post them on all your social media pages and your website. If you don’t know where to begin, you can use free tools, such as Canva or Venngage.
3. Encourage Customer Feedback
If your customers were satisfied with your service, it wouldn’t be so hard to ask them for feedback. Many of your customers will be willing to review your practice if they’re pleased with your service. To increase your credibility, make sure to share customer reviews on your website and social media pages.
Email marketing is an efficient and inexpensive way to reach your target customers. Every time a new patient registers or when updating contact information, you can ask for their email addresses. Millennials are now the largest group of pet owners in the United States, according to the American Pet Products Association. And in case you haven’t noticed, millennials are glued to their phone.
If you want to get in front of the largest segment of pet owners, you need to do it through their phones. One study shows that millennials check their emails the most compared to other age groups. You can send your customers newsletters containing educational information, discounts, and special offers.
5.Reward Customer Referrals
If there’s more important than gaining new customers, it’s keeping your existing ones. Keep them involved by offering discounts and freebies for customer referrals. You can give them coupons, a small souvenir, or more. Customer referrals are powerful, yet cost-effective. People are more likely to trust a company that their friends or family recommend.
6. Offer Pet Products Along with Your Vet Services
Aside from the services you offer, you can also market products and accessories for pets. When a pet is ill, fur parents don’t often browse brochures or ads before deciding where to go. They go to the first vet that comes to mind. If you want to stay on top of their minds, it helps to offer new product lines that you can market.
7. Go Local
Reaching out to your local community is a great way of building a name for your veterinary clinic. Becoming an active member of the community gives you the opportunity to become ‘the’ vet everyone goes to.
To promote your vet locally, you might want to participate in local fun runs or charity events, attend local conferences or business meetings, or even socialize with other people. These strategies can help boost your reputation as the “next-door veterinarian”. This is an important strategy because in this way, locals will patronize your clinic if a competitor enters the market.
8. Give Away Welcome Bags
Giving away welcome bags are a great way to keep new customers happy. The goal is to make your new patients feel welcomed. You can give away customized tote bags with your logo on it. You can hand it out once they’re done with their appointment and you can place their paperwork, a welcome brochure, goodies for their pets, pens, or anything you can think of!
Veterinary Financing – Small Business Loans for You
Creating an effective veterinary marketing strategy costs money. With access to veterinary financing, you don’t have to worry about the money needed to run your clinic. Instead, you can shift your focus on making sure your furry patients receive the love and care they need.