How to Start a Profitable Retail Business in 5 Steps

May 6, 2019 | Small Business

Starting a retail business is a huge responsibility, especially for first-time business owners. From applying for Wichita business loans, searching for suppliers, purchasing inventory, to advertising your business, and selling goods and services, a lot of thought and planning goes into running a retail business. Don’t jump into a new venture without adequate knowledge and preparation. When starting a business, it’s best to be prepared for any and all eventualities.

With that said, here are five steps on how to start a profitable retail business.

1.    Plan Ahead and Plan Some More

Don’t expect your business to succeed if you don’t have a plan. Before you kick start your new venture, make sure to create a comprehensive business plan which should include the following:

  • An executive summary
  • An overview of your products
  • A market analysis
  • An organizational chart
  • Marketing and advertising plans
  • Funding expectations
  • Financial statements and projection

2.    Apply for Financing

If you can fund your business out of pocket, then feel free to skip this step. But for most aspiring business owners, they need a small business loan from a bank or a lender to get their business off the ground. When shopping for loans, you need to determine the amount of money you’ll need.

Additionally, your credit history is an important factor when applying for small business loans. Be sure to review your credit history so you’ll be able to know the type of loan terms to expect. A rule of thumb to follow is, don’t sign contracts if you don’t understand the following important factors:

  • Repayment options
  • Interest rates
  • Duration of the loan
  • Any penalties or fees

3.    Secure a Perfect Location

Location is an important factor that determines the success of your retail business. If you put up your shop outside of town, it’s going to be cheaper but not a lot of people can easily get to your store. On the other hand, a spot in the heart of the city can generate a lot of walk in customers, but it can also be more expensive. When looking for the best spot for your brick-and-mortar store, here are four factors you need to consider:

  • Price per square foot
  • Size
  • Renovation requirements or opportunities
  • Storage and facilities

4.    Hire the Best People

The people you hire play a huge role in daily business operations. A great team of employees are efficient in assisting customers, increasing the likelihood of a sale. Valuable employees also provide stellar customer service and establish strong customer relationships.

On the other hand, the wrong people can even turn customers away because of poor customer experiences. This can cause revenue losses, taint your reputation, and even result in the loss of your business. In a very real sense, it pays to hire the right people before you open your doors to the public.

5.    Market Your Business

More and more consumers are using and relying on technology like never before. So, for business owners, digital marketing is an effective tool that allows you to create a strong online presence and reach targeted customers. By creating an Instagram, Twitter, Pin-Interest, and or Facebook account, you can easily promote your business even before you actually open your doors. Whether you regularly post on social media or write blogs – or both, digital marketing can help you establish a strong online presence in a very cost-effective manner.

Wichita Business Loans – Small Business Loans for You

Starting a profitable retail business takes time, money, and effort. But with Wichita business loans, you can use the funds to cover operating expenses and take your business to the next level. If you want more details about how small business loans can help you, the lending experts at SMB Compass are just one call away.


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