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Since the dawn of social media 22 years ago, people have come up with different ways to use it. Most people use it to get in touch with friends and family. But as social media evolved through the years, it has become an avenue for entrepreneurs to promote their business and connect with their target market. It’s never too late to establish your social media presence! If working capital stops you from optimizing your social media accounts, it helps if you apply for small business loans.

A strong social media presence and great digital marketing strategies help small businesses thrive in today’s competitive landscape. There are many benefits if you cultivate your brand on social media, such as improving customer service, communication with customers, generate new leads, drive traffic to your website, and build your credibility.

Building a strong online presence doesn’t happen overnight; it takes time and patience. But once your strategies kick off, you’ll be able to boost your online presence and improve your business. With that said, here’s how you can improve your social media presence quickly:

1.    Choose the Right Social Media Outlet for Your Business

The glory days of social media began when Facebook went live back in 2012. It also boomed when Twitter, Instagram, Snapchat, and Pinterest came in the mix. With the number of social media outlets available, it can be challenging to find the best one specific to your industry. Experts advise that it’s best to join the most popular social media accounts. However, only you can determine the right one for your business based on your goals and target market. To give you an idea, here’s a quick overview of the most popular social media accounts.

Facebook: As you probably know, Facebook is the largest social media platform to date. With 2 billion active users per month, it’s an ideal avenue for businesses to build customer relationships and generate leads.

Instagram: Ever heard of the term ‘instagramable’? Instagram is another platform businesses use to grow and boost sales. With Instagram, it’s important to curate beautiful, instagrammable photos that catch your audience’s attention that will ultimately lead them to do business with you.

Twitter: If the majority of your target audience is under 50 years old, you can also create an account on Twitter. It’s also especially effective if your customers are fond of keeping up with time-sensitive information, such as trending news, latest news, announcements, and more.

LinkedIn: This platform is mainly used for business networking. Both B2B and B2C businesses use LinkedIn to build authority, network with other businesses, find employees, and create trust.

2.    A Majority of Your Target Market Browse via Mobile Phones

It’s safe to say that roughly 80% of your leads browse using their mobile phones because it’s instant and more convenient. Make sure that it’s easy for your customers to contact your business or find information through their mobile devices. They shouldn’t go through lengths to scroll or navigate your website.

If you can make your mobile website user-friendly and accessible, you’ll definitely see an increase in conversion rates. As you create your website, always remember that your customers will not go out of their way to find information about your business. Make sure to place your contact details, address, etc. clearly on your home page where your customers can easily and quickly see them.

3.    Show Customer Reviews on All Major Platforms

Before your customers will purchase online or book your services, you can be sure they’re going to read reviews. Many companies make it hard for customers to read their reviews, and as mentioned, it’s important to have a user-friendly platform where your customers can easily access information. If your customers can’t see the reviews they’re looking for, your customers will leave your site and look to a competitor.

To make it easy for your customers to see reviews, make it visible on Yelp, Google, Yellow Pages, and on all your social media platforms. If they like what they see, there’s a great chance they will purchase from you or book your services.

4.    Automate Your Posts

Staying active on social media takes dedication and most business owners don’t have the time to sit down and curate posts for the day. Fortunately, there are tools available so you can schedule and automatically publish posts in advance.

Buffer, BuzzSumo, Hootsuite, SharpSpring, Mention, and MeetEdgar, are some of the popular social media marketing automation tools available today. By using these aids, you can save time and effort because you’ll be able to plan and schedule multiple posts at once. Aside from scheduling posts, these tools also allow you to monitor your progress and respond to inquiries using a single app.

5.    Engage With Your Audience

No one can argue that publishing great content is a huge factor when it comes to social media success, but frankly, it’s not enough. Social media is a terrific way to establish a strong relationship with your customers and gain their trust. However, there are also different ways to engage with your customers, such as:

  • Addressing customer complaints and reviews
  • Commenting on posts
  • Show appreciation for customers
  • Share important and relevant information
  • Answer questions and inquiries
  • And more

Small Business Loans can Boost Your Social Media Marketing Strategies

You can boost your working capital and subscribe to automated tools, pay for social media ads, and develop marketing strategies. You can also use a fresh injection of working capital to improve your social media presence. Small business loans from SMB Compass is the answer. To know more about us and about small business loans, call us today at (888) 853-8922 or email us at info@smbcompass.com.