Did you know that 86% of consumers stop doing business with a company after one negative experience? Furthermore, the annual losses of businesses in the United States due to poor customer service goes up to $62 billion. This goes to show that keeping your customers happy is the key to success, but this isn’t new news. According to studies, customer service is one of the most important factors that contribute to the success of your business. However, with the help of Portland business loans, you can craft a great customer service that will help you retain and gain loyal customers.
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Satisfied customers equal to happy customers; happy customers equal to repeat customers. When customers are happy with your service, there’s a great chance that they’ll come back to repurchase products and services from your company.
With that said, here are seven customer service tips to keep your customers happy.
1. Give Importance to Customer Feedback
It’s important for your customers to share their thoughts about your company, so make them feel that their opinions matter. You can ask them to fill out customer service forms or send them an open invitation to share their thoughts on social media. If your customers feel that their feedback is important, they’ll become more comfortable with your brand.
2. Solve Problems Efficiently
Your customers are always right – even if they’re not. If your customers have any issues with your business, it’s important to solve these problems ASAP. When your customers are happy on how you handle the situation, you can positively impact your bottom line, increase customer loyalty and gain referrals. On the other hand, poor problem-solving skills can lead to negative reviews about your business. When running a business, expect to encounter difficult customers along the way. Make sure to put your pride aside when dealing with them.
3. Treat Customers Equally
It’s very important to provide a consistent service experience for all your customers – from loyal customers to the ones you rarely see. Former customers, existing clients, and referrals are great tools for success. You wouldn’t want to miss out on these opportunities just because of inconsistent service.
4. Don’t Make Promises You Can’t Keep
If you plan to offer elaborate promotions and discounts, make sure to follow through. Nothing annoys your current and potential customers more than false promises and guarantees. When you’re honest and upfront about your business in general, you’ll easily build a loyal, more satisfied client base.
5. Provide a Personalized Experience
Compared to a Fortune 500 company, your small business probably has a smaller client base. You can use this to your advantage and personalize the customer experience. By doing this, your clients will feel more valued. So, when a customer signs up for a free trial or upgrades to a premium service or product, be sure to send personalized emails to thank them. Make your customers feel like family by reaching out to them regularly, getting to know them by name, remembering faces, and actually making friends with them.
Moreover, extending your hospitality can also make them appreciate you more. You can ask them if there’s anything you can do to help. Many customers won’t take up your offer but the gesture, alone, will make a big impact on the impression they have on your business.
6. Give Rewards to Loyal Customers
In personalizing customer experience, it may also be helpful to consider running a loyalty rewards program. For instance, if you run a hotel business, you can provide discounts, upgrades, and treats to returning hotel guests enrolled in your loyalty program. Rewards, no matter how small, help customers feel valued and happy. And when they’re happy, they’ll more likely come back and invite their friends to try the same experience, too.
7. Display a Pleasant Personality
Whether you’re in retail or hospitality business, simple smile can do a big difference in making your customers feel comfortable. It helps set the tone of the conversation and helps the customers loosen up and creates a comfortable environment. Moreover, clients are more likely to ask questions about your product or services if they feel cozy around you or your staff.
Provide Better Customer Experience With Portland Business Loans
Customer satisfaction plays a vital part in running your business. With that, you have to provide a stellar customer service that will take your customer’s experience to the next level. With Portland business loans, you won’t have to worry about getting enough capital to make these improvements. An efficient service can go over and beyond in keeping your customers happy. And, the happier your customers are, the better it is going to be for your business.