7 Transcription Techniques Every Digital Marketer Should Know About

Transcription Techniques Every Digital Marketer

It’s well established that video and audio continue to be an integral part of digital marketing. Wyzowl’s State of Video Marketing Survey is an annual survey that evaluates how video marketing is evolving. In 2020, they surveyed 813 unique respondents, and they found out that 87% of video marketers said that video gives them positive ROI.

As video becomes more prominent, the digital marketing landscape has also seen the importance of transcription services. Transcription is the process of creating a written record of video or audio presentations.

We all consume data differently. Transcribing your podcasts and YouTube videos is a great way to reach a wider audience by giving them a choice whether to view, hear, or read your content. Search engines also find it easier to index transcripts, increasing your opportunity to rank higher on the search engine results pages or SERPs.

In this article, we’ll share with you seven techniques to produce high-quality transcriptions.

1. Invest in Recording Equipment

Built-in microphones in cameras or smartphones get the job done, but they’re not always the best quality. External microphones are your best bet when it comes to recording videos or audio.

Built-in microphones in cameras or smartphones get the job done, but they’re not always the best quality. External microphones are your best bet when it comes to recording videos or audio.

The first thing you need to do is determine the type of microphone you need based on the type of audio you’re recording, the number of speakers, and the location. For instance, omnidirectional microphones are great for recording sounds that come from all directions. On the other hand, unidirectional microphones are best for recording one speaker or source of the sound. If you’re always recording from multiple locations, you can invest in a high-quality portable audio recorder. You can use these interviews, music, lectures, or live shows.

High-quality recording equipment will provide better audio quality for faster and easier transcription. When buying recording equipment, make sure to consider your budget and what you’re going to use it for. It also helps to read reviews to find the best mic for you.

2. Use a Transcription Software

You can use a human-based transcription service or an automated transcription service to transcribe your audio recording. Automated transcription services are a great option if you need cost-effective and immediate results, while human-based transcription is great for accuracy.

For best results, you can use a combination of both human- and automated-based transcription services if you’re planning to transcribe the videos yourself. With the help of software, you’ll be able to spot errors more effectively and efficiently.

Here are some of the best automated transcription services that are affordably priced:

  • Verbit
  • InqScribe
  • Express Scribe by NCH Software
  • Temi

3. Minimize Background Noise

Too much background noise can compromise the audio quality, which could eventually interfere with the transcription process. Be sure to turn off fans, close windows, and other background noise that can mess up with the audio. Consider putting up a “Do Not Disturb” sign outside the room where you’re recording in.

If you’re too close to the microphone, make sure not to breathe directly into the microphone. If you’re recording outside, shield the microphone from the wind using a wind protector or covering a cloth over the microphone. Don’t forget to check the audio before you start working to ensure that it stays consistent throughout the recording process.

4. Use an Autocorrect Tool

Autocorrect tools can help you spot any typos and spelling mistakes you might have overlooked while transcribing. Grammarly and autocorrect on Microsoft Word not only can help you save time but also improve your efficiency. These tools can check your spelling and grammar so you can focus on transcribing more in lesser time. However, be sure to go through the whole transcription before finalizing everything to ensure quality work.

5. Take Breaks in Between

Transcribing can be a tedious task, especially if you’re working on hours’ worth of audio and video presentations. It’s essential to take short breaks between typing because sitting in the same posture for hours and listening to the same audio can easily feel like a chore. 

Take a break every 30 minutes and do light stretching or take a short walk outside. It also helps to drink a lot of water and eat something healthy and sweet to keep your mind active as you type away.

6. Break Audio and Video Files into Small Chunks

One of the best ways to transcribe faster and maintain productivity is to break your audio and video files into smaller batches.  For instance, if you’re working on a two-hour file, you can break it into 15-minute files, making it easier to transcribe. This strategy tricks your brain into thinking that the 15-minute file is something you can tackle in one sitting. You can take a break after every file and then get back to working on another once you feel energized.

Concentration is highly important to delivering a transcript that’s free of typos and errors. Transcribing shorter files makes it easier for you to concentrate and even enjoy what you’re doing.

7. Enhance Your Typing Speed

How fast you type plays a significant role in how long it takes for you to complete a task. For instance, if you type slow, this means it’ll take you more time to finish transcribing, leading to delays in work. Transcription companies often hire freelancers with a typing speed of more than 60 words per minute. In this way, they can tackle more audio files and offer better turnaround times.

One of the best ways to improve your typing speed is to practice. You can see how fast you type by taking a typing test. There are several types of tests, along with lessons and games, to help you improve on your speed in a fun and engaging way.

The Bottom Line

These are just some of the transcription techniques you can use to effectively and efficiently transcribe audio and video files. However, always double-check the accuracy and readability of your work before uploading.

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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