Nowadays, marketing takes more than just giving out fliers to passersby’s. The rise of technological advancements such as social media, video marketing, SEO, content marketing, and more show us that the rules of promoting your business are changing, and for the better. What worked for you 10 years ago may no longer be effective today. As marketing strategies become more expensive and complex, professional business loans can help fund your promotional efforts.
With hundreds of accounting firms vying for your customer’s attention, Here’s how you can step up your game by using five unique ways to market your accounting firm:
1. Learn How to Network Effectively
Proper networking skills are important in the entrepreneurial world. Even though we now live in a tech-savvy society, the in-person approach provides great opportunities to meet potential clients. If done properly, nothing beats face-to-face interaction, especially when it comes to B2B industries.
To make the most out of a networking event, find out who the other attendees are before the actual event. You can also ask for an attendee list beforehand. Before meeting with prospects, think about how your services could be of value to them. When you meet with potential clients, talk to them and get their contact details and then follow up after a few weeks.
2. Start a Blog about Accounting
Do you have something to share about accounting? Blog about it. Whether you want to share tips, hacks, or insights, blogging is a great outlet to share information about your industry. Blogging opens new marketing opportunities for your firm and it’s a great way for your customers to get to know you, and your business.
You don’t have to make a 5000-word article about new accounting research. Keep your articles short and informative; make them easy to read as well. Shorter and easy to read blog posts are more effective for search engine bots and website visitors.
3. Use Social Media Wisely by Linking Them
Your business’ social media accounts – Twitter, Facebook, Instagram, etc. – should link to your main blog or website. You should also link your social media accounts in your website and encourage visitors to follow you. In this way, you can create a strong online presence by attracting traffic to your website from various entry points.
It’s important you use your social media accounts wisely by posting blogs, pictures, or videos that relate to your field and upload them onto all your social media accounts. Don’t forget to post the articles on your accounting blog as well. In this way, you’ll have a wider reach while establishing a strong web presence.
4. Host Webinars and Build Your Brand
Webinars are one of the most effective marketing tools, yet it’s also the most overlooked one. Hosting webinars can help build authority and trust, opening the door and allowing you to network with other people, raise brand awareness, and more. It’s a big win-win.
Furthermore, you can re-purpose your webinar content. All you have to do is record your webinar, upload it on YouTube, and transcribe it. You can then turn the transcription into a long blog post (2,000 to 3,000 words) or even into an eBook. Another way to use it effectively is to split the content into three or five series of articles.
Lastly, webinars are very effective in capturing leads. You can ask participants to fill out their contact information that includes names, email, and phone numbers. Capturing leads during webinars is also more effective because you can ensure that the content you produce is of interest to your audience.
5. Email Marketing Still Works
Business owners often think that email marketing doesn’t work anymore. This is due mainly because many have been victims of spam email from various sources. But with the right approach, email marketing can be an effective marketing tool that allows your business to generate customers. Spamming them with unwelcome emails will never work. You should give visitors the option of signing up. Once they do, use it wisely.
You can also use email marketing to make important announcements such as special deals, discounts, and more. Additionally, you can announce and promote new blog and other social media content there too. It’s important to give your clients the choice to unsubscribe from your email list. This thin line makes the world of a difference between spam and desired content.
Professional Business Loans for Your Accounting Firm
Marketing and growing your accounting firm takes a significant amount of working capital. Additionally, quick access to working capital through professional service business loans can benefit your business. SMB Compass offers small business loans for accounting firms like yours in all areas of the United States. Our financial experts are experienced and helpful. They can answer your questions and concerns.