The salon industry is customer service oriented. This means that customer satisfaction should be the core of your business philosophy. When your clients walk through your doors, they expect to be pampered and treated like a queen. But you can’t expect your customers to feel like royalty inside a shabby beauty salon. Unless you apply for beauty salon financing, renovating your salon can cost you thousands in out of pocket expenses.
Fortunately, you don’t have to remodel your salon from scratch to improve customer experience. Here are five simple ways to improve your salon’s ambiance and attract more clients:
1. Offer Complimentary Beverages
Salons usually offer water to clients, but you can go the extra mile and provide a selection of beverages your customers will love. Keep your salon stocked with drinks like coffee, juice, tea, or soda. You can even offer ‘mock-tails’ on weekends or specialty drinks during the holidays, such as hot chocolate on Christmas or pumpkin lattes on Thanksgiving.
2. Curate a Special Scent for Your Salon
Peppermint, rosemary, lemon, and lavender are just some of the scents that are proven to boost mood and productivity. But keep in mind that the last thing you want to do is to overdo the scent. You can use candles, diffuse, and essential oils to infuse the scent throughout your salon or spa.
3. Add Relaxing Sounds
What would you feel if you walk into a salon and rock music is playing? This goes to show how sounds and music can impact the ambiance of your store. You can add waterfalls on your walls for a soothing sound, or you can play a nature sound playlist on Spotify. Soft, instrumental music helps as well. A combination of these sounds helps create a serene and relaxing environment, which will serve as a very welcomed escape by your clients from the rat race and the stresses of the day.
4. Revamp Your Waiting Area
Ideally, your customers shouldn’t have to wait long hours for their appointments. However, there will be times when they will probably have to wait for their turn for any number of reasons. No one wants to wait, but if your customers really have to, best to make their wait as comfortable as possible. You can have a comfortable, yet stylish couch. You can also play relaxing music, and provide reading materials, and more. Offer them beverages and go out of your way to make them feel comfortable, just like home.
5. Provide Entertainment
Hair treatments and other salon services can take hours to complete. In order to keep your customers comfortable install a TV and, perhaps even high-speed internet as well as books and other reading material available. This will keep them occupied and help make the time go by quicker.
Beauty Salon Financing for You
By following these tips, you can improve your salon’s ambiance and ultimately attract more customers. Beauty salon financing can and does help cover the costs of salon renovations and improvements. That’s why SMB Compass offers several loan programs for small businesses across the United States, including yours.
To get all the exciting details, simply call us today at (888) 853-8922 or email us at firstname.lastname@example.org.