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Did you know that 86% of consumers stop doing business with a company after one negative experience? Furthermore, the annual losses of businesses in the United States due to poor customer service goes up to $537 billion. This goes to show that keeping your customers happy is the key to success, but this isn’t new news. According to Portland business loans, customer service is one of the most important factors that contribute to the success of your business.

Satisfied customers equal to happy customers; happy customers equal to repeat customers. When customers are happy with your service, there’s a great chance that they’ll come back to repurchase products and services from your company.

With that said, here are five customer service tips to keep your customers happy.

1.    Give Importance to Customer Feedback

It’s important for your customers to share their thoughts about your company, so make them feel that their opinions matter. You can ask them to fill out customer service forms or send them an open invitation to share their thoughts on social media. If your customers feel that their feedback is important, they’ll become more comfortable with your brand.

2.    Solve Problems Efficiently

Your customers are always right – even if they’re not. If your customers have any issues with your business, it’s important to solve these problems ASAP. When your customers are happy on how you handle the situation, you can positively impact your bottom line, increase customer loyalty and gain referrals. On the other hand, poor problem-solving skills can lead to negative reviews about your business. When running a business, expect to encounter difficult customers along the way. Make sure to put your pride aside when dealing with them.

3.    Treat Customers Equally

It’s very important to provide a consistent service experience for all your customers – from loyal customers to the ones you rarely see. Former customers, existing clients, and referrals are great tools for success. You wouldn’t want to miss out on these opportunities just because of inconsistent service.

4.    Build Rapport and Personalize Customer Experience

Compared to a Fortune 500 company, your small business probably has a smaller client base. You can use this to your advantage and personalize the customer experience. Make your customers feel like family by reaching out to them regularly, getting to know them by name, remembering faces, and actually making friends with them. By personalizing customer experience, your customers will feel valued.

5.    Don’t Make Promises You Can’t Keep

If you plan to offer elaborate promotions and discounts, make sure to follow through. Nothing annoys your current and potential customers more than false promises and guarantees. When you’re honest and upfront about your business in general, you’ll easily build a loyal, more satisfied client base.

Portland Business Loans – Small Business Loans for You

Keeping your customers happy won’t be a problem with Portland business loans. If you want to know more about business loans, SMB Compass’ lending experts would be happy to help. Make sure to give us a call at (888) 853-8922 or email us at