The only way to establish a competitive advantage in a cutthroat industry is to create a solid marketing plan. Seasoned entrepreneurs know that marketing is an important aspect for both large and small businesses, including veterinary practices. But creating a marketing plan and running a campaign can be expensive, especially if it’s taking some time to see results. Veterinary financing can help cover the costs of marketing, as well as other business expenses.
Fortunately, there are other ways to market your practice without having to spend a fortune.
1.Go on Social Media
Social media is the bread and butter of modern marketing. It’s important to bring your veterinary practice in front of as many target customers as possible through social media. If you don’t have an account on Instagram and Facebook, it’s never too late to kick-start social media marketing.
Start by posting information that’s sure to catch people’s attention. You can post pictures, infographics, and share blog posts. For a more effective strategy, you can post about limited offers, discounts, or contests. Tell your followers that they have to follow your social media to find more specials and exclusive prices.
Infographics are more effective in catching people’s attention because contains both text and visual. Create infographics related to your industry, such as fun facts about your pets, the proper way to take care of your pets, and more. Infographics generally have high interaction rates, so make sure to post them on all your social media pages and your website. If you don’t know where to begin, you can use free tools, such as Canva or Venngage.
3.Encourage Customer Feedback
If your customers were satisfied with your service, it wouldn’t be so hard to ask them for feedback. Many of your customers will be willing to review your practice if they’re pleased with your service. To increase your credibility, make sure to share customer review on your website and social media pages.
Email marketing is an efficient and inexpensive way to reach your target customers. Every time a new patient registers or when updating contact information, you can ask for their email addresses. Millennials are now the largest group of pet owners in the United States, according to the American Pet Products Association. And in case you haven’t noticed, millennials are glued to their phone.
If you want to get in front of the largest segment of pet owners, you need to do it through their phones. One study shows that millennials check their emails the most compared to other age groups. You can send your customers newsletters containing educational information, discounts, and special offers.
5.Reward Customer Referrals
If there’s more important than gaining new customers, it’s keeping your existing ones. Keep them involved by offers discounts and freebies for customer referrals. You can give them coupons, a small souvenir, or more. Customer referrals are a powerful, yet a cost-effective marketing strategy. People are more likely to trust a company that their friends or family recommends.
Veterinary Financing – Small Business Loans for You
Creating an effective marketing strategy costs money. SMB Compass offers veterinary financing for vet practices in the United States. We’d love to see your business succeed with proper funding. Give us a call at (888) 853-8922 or email us at firstname.lastname@example.org for more information.